experts in private club marketing
Private golf clubs and communities can now tap into the combined expertise of both Buffalo Groupe and Private Club Films with Private Club Studios, offering the most comprehensive range of marketing services exclusively for private clubs.
Full-Service Private Club Marketing Built on Decades on Golf Audience Expertise
Private Club Studios By Buffalo Groupe
Built on the proven success and trusted name of Private Club Films and amplified by 30 years of dominance in golf-audience understanding via Buffalo Groupe, Private Club Studios is a single, dedicated partner that can deliver across a comprehensive range of marketing services—all specialized for the private club space. From best-in-class, network-quality video storytelling to research, branding, lead generation, communications, events, and more, Private Club Studios is the dedicated expert for private club marketing.
Specialized, integrated, effective
Combining unmatched club marketing expertise and authentic storytelling with a rich network of industry partners, Private Club Studios delivers what no other partner can:
- Dedicated expertise and unrivaled understanding of private club operations
- Connection to the ClubWorks network, providing services for every stage in the club lifecycle
- Customized engagement models designed for budget alignment and clear ROI
- Integrated efficiency across comprehensive services for seamless execution
Our comprehensive range of marketing services
Video
Capturing a club through cinematic storytelling to transform amenities and atmosphere into an invitation for prospective members
Research
Delivering insights into member sentiment and market trends to ensure every strategic move is backed by real data
Branding
Crafting a cohesive identity that’s authentic to club culture and lifestyle while also helping it stand out from the competition
Marketing
Executing integrated, goal-driven campaigns that raise awareness, drive membership, or change perception for the next generation
Lead-Generation
Deploying targeted strategies to identify and engage high-net-worth individuals who align perfectly with your club’s culture
Communications
Managing internal and external comms through consistent messaging that keeps members and stakeholders informed and inspired
Ratings & Rankings
Storytelling and targeted outreach designed to elevate your course’s profile among industry raters, secure national or regional rankings
Web
Designing seamless, high-end digital gateways that serve as a prestigious “virtual front door” for prospects and an intuitive hub for active members
Events
Creating and promoting signature experiences that drive high-impact engagement, ensuring every gathering reinforces the value of membership
Aligning engagements with the private club lifecycle
We understand that different moments in a club’s development or lifecycle call for different services. Below are some of the common milestones private clubs face and the objectives we recommend targeting for each.
Private Club Launch or Grand Opening
Key Objectives: Brand awareness, list building, membership growth
Private Club Growth Initiative or Home Release
Key Objectives: List building, membership growth, internal comms
Private Club Major Change, Renovation, Restoration, or CIP
Key Objectives: Internal and external comms, membership growth
Private Club Milestone, Anniversary or Major Event
Key Objectives: Brand awareness, internal comms
THE club masters
private club studios
My escape is…
Hiking with the dogs or playing some guitar outside.
Brian Hollars
Director of Cinematography
My escape is…
Family, cooking, summer, golf and sandals. If I have all of those, it’s the perfect day.
Dominic Giarratano
President
My escape is…
Freedom to explore one’s mind, body, and soul without constraints
James Joiner
Associate Creative Director
My escape is…
Heading into the mountains for hiking, camping, skiing, and snowshoeing.
Jerem Sloan
Director of Post Production
My escape is…
Being in the mountains.
Mark Verver
Director of Production
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